McDonald’s is the market leader for gastronomy in Germany and one of the most well-known brands worldwide. The company stands for a positive attitude to life & food.
In Germany, the agency combination Leo Burnett and Thjnk, or Leo’s Thjnk Tank (LTT) for short, was responsible for the new national advertising measures, and found in treatec one the perfect digital partner.
The creative agency provided the briefing, i.e. the campaign idea in the form of a storyboard and master layout. And then… I got into action: checking the storyboard for technical feasibility. Control and preparation of the delivered data for the technical implementation. Adaptation of the further banner formats. Generation and optimization of assets. Animation, programming and control of the online advertising media with HTML5, CSS and Java Script (GreenSock). Creation of GIF animations and fallbacks. Quality management. Browser testing. Delivery.
The result from September 2017 to April 2019 is:
16 campaigns
40 motifs
275 banners
Tools
Adobe Photoshop, Adobe Illustrator, Adobe Acrobat, Microsoft Excel, Microsoft Word, Zeplin, Atom, Prepos, HTML5, CSS, JavaScript (GreenSock Libraries), project management tool Asana
Client: McDonald’s
Agency: Leo’s Thjnk Tank (LTT), treatec one GmbH