The Bundesverband der Deutschen Volksbanken und Raiffeisenbanken e.V. is the central association of the cooperative banking group in Germany. In 2018, the Bundesverband aims to inspire young people with its products. The Bundesverband has commissioned the agency Hello München GmbH for this work, and the agency Hello München GmbH has found the perfect digital partner in treatec one GmbH.

For this campaign, the agency Hello München GmbH was in charge of the concept and treatec one was accountable of the productions of the banners. As part of the treatec one team I was responsible for this project. It was a very enriching experience, because for the first time I produced animations with SVGs (Scalable Vector Graphics). Hello’s concept was full of morphosis that they had already implemented in advertising for cinema. Now it was my turn to do most of those effects on the banners and of course, I didn’t want to be left behind. I love challenges, and in my search, I found the solution through SVG images. With Illustrator I imported the images as SVG and worked with HTML and CSS code. Since then I have become a fan of SVG images.

The creative agency was in charge of providing the files. Before the production of each motive, its creatives and I talked about the animation, what was possible and what wasn’t, and the options. Together we did a great job.

The result of this work was 1 campaign with 1 motif and 4 formats per month. The campaign lasted 9 months. In general, I enjoyed this project very much, because each motive had a new challenge and looking for the right solution motivated me more and more to seek perfection.

Adobe Photoshop, Adobe Illustrator, Zeplin, Atom, Prepos, HTML5, CSS, JavaScript (GreenSock Libraries), project management tool Asana

Client: Der Bundesverband der Deutschen Volksbanken und Raiffeisenbanken e.V.
Agency: Hello München GmbH, treatec one GmbH

  • Motion
  • Graphic design